Blog stories

Miz is a Japanese photographer who shoot for commercial, corporate, editorial, weddings, portrait and this is a blog of his daily work.

Imagine The Heros

The job was held in March, a car commercial for NEW Toyota Corolla.

My first task was scouting locations to match with the concept, driven 1000km from east to west and 1000 shots of angles with different lightings. It seems these shots from the scouting captured Japanese team's mind firmly and they started to work for the hero shooting.

Two kinds of the new models, Corolla Axio and Corolla Fielder, and the Japanese super star Takuya Kimura, AKA "Kimu-taku" were shot in a studio in Tokyo by a great Japanese photographer, Shoji Uchida and I was in charge to shoot the background images of the scenery to match the angles with the studio shots. In 4 Days and 3 nights, I went back to the beautiful farm land in a Lawrence, Central Otago. 

I had to imagine the hero car in my mind when I looked through the lens and it worked quite well.

By the way I think I'm an expert of the tiny town and even I made some friends. It's a big bonus from a small town.

Corolla Fielder

Corolla Fielder

Corolla Axio

Corolla Axio